Hi, welcome to the best and only blog dedicated to the science of "Cold Calling" which we lovingly call the Cold Calling Boot Camp. Over ten years ago my task was to grow a lead generation call center, what I ended up with was a system for success. I call it the OPEN system which is an acronym for Opportunity, Pain, Evaluate, and Needs. We also discovered the power of a few simple business rules for productivity, rules that if followed will increase your productivity by upwards of 400%. Not an estimate but a proven fact. We will be discussing these facts in this blog so strap on your boots and lets get started!